Starting from Scratch: My Path to Creating Tobsters

Pets have always been a constant in my life. As a child, our home was never without dogs or cats. I felt a genuine connection to them — a bond that was simple, instinctual, and deeply comforting. As a teenager, I dreamed of becoming a veterinarian and even volunteered at a local animal hospital. That summer, I learned a lot — including the fact that I wasn’t meant to be in that field. Still, my love for animals never faded.

Life took me in another direction. I started working at a small, family-owned construction company while finishing school, and not long after graduating, I found myself in the AEC industry — architecture, engineering, and construction. Over the last 16 years, I've built a career in marketing, helping engineering, construction, and consulting firms pursue projects that shape communities.

But throughout those years, something else continued to pull at my heart. No matter where I was or what I was doing, if I saw a dog walking down the street or a cat lounging on a windowsill, I couldn't help but smile and say hello. Animals have always grounded me — they bring out the most compassionate parts of who I am.

Back in 2010, I adopted Toby — the sweet rescue pup who would unknowingly inspire everything that came next (you may have read his story). Fast forward to 2024, and while continuing my career in marketing, I felt a calling I couldn't ignore any longer: it was time to build something of my own in the pet industry. Not just for animals, but because of them.

That’s when the idea for Tobsters began.

I didn’t have a background in product development or retail, but I knew I wanted to build something meaningful. I started researching, reading everything I could, and eventually flew halfway around the world to attend the largest pet industry trade show. That trip opened my eyes to what was possible. I saw products and innovations that hadn’t yet made it to the U.S. market. I realized there was an opportunity to do something different — something thoughtful, stylish, and purpose-driven.

So I took a deep breath, made my first order, and waited. And on June 11, 2025, Tobsters officially opened.

Starting a business is terrifying. I’d be lying if I said I wasn’t overwhelmed at times — especially launching in a volatile market with changing tariffs and logistical uncertainty. But with every doubt came a quiet reminder of why I started: because animals matter. Because Toby changed my life. Because I believe pet products can be both beautiful and impactful — and every purchase can help animals in need.

Tobsters is still just beginning, and so am I. I'm based in South Florida, where I live with my husband and our two daughters — and of course, Toby, Peach (our Golden Retriever), Truffles (our mischievous cat), and Betsy the guinea pig. They’ve all been part of this journey and a daily reminder of why Tobsters exists in the first place.

Whether you’re here to shop, to support, or just to learn more — thank you for being part of this story.