Starting from Scratch: My Path to Creating Tobsters

 

Pets have always been a constant in my life. As a child, our home was never without dogs or cats. I felt a genuine connection to them — a bond that was simple, instinctual, and deeply comforting. As a teenager, I dreamed of becoming a veterinarian and even volunteered at a local animal hospital. That summer, I learned a lot — including the fact that I wasn’t meant to be in that field. Still, my love for animals never faded.

Life took me in another direction. I started working at a small, family-owned construction company while finishing school, and not long after graduating, I found myself in the AEC industry — architecture, engineering, and construction — where I worked in marketing from 2010 until early 2024.

But something inside me kept tugging at a different path. I often found myself feeling disconnected from the work. And no matter where I was or what I was doing, if I saw a dog walking down the street or a cat lounging on a windowsill, I couldn't help but smile and say hello. Animals have always grounded me — they bring out the most compassionate parts of who I am.

Back in 2010, I adopted Toby — the sweet rescue pup who would unknowingly inspire everything that came next (you may have read his story). Fast forward to 2024, and after stepping away from my marketing career, I felt a calling I couldn’t ignore any longer: it was time to do something with animals. Not just for them, but because of them.

That’s when the idea for Tobsters began.

I didn’t have a background in product development or retail, but I knew I wanted to build something meaningful. I started researching, reading everything I could, and eventually flew halfway around the world to attend the largest pet industry trade show. That trip opened my eyes to what was possible. I saw products and innovations that hadn’t yet made it to the U.S. market. I realized there was an opportunity to do something different — something thoughtful, stylish, and purpose-driven.

So I took a deep breath, made my first order, and waited. And on June 11, 2024, Tobsters officially opened.

Starting a business is terrifying. I’d be lying if I said I wasn’t overwhelmed at times — especially launching in a volatile market with changing tariffs and logistical uncertainty. But with every doubt came a quiet reminder of why I started: because animals matter. Because Toby changed my life. Because I believe pet products can be both beautiful and impactful — and every purchase can help animals in need.

Tobsters is still just beginning, and so am I. I'm based in South Florida, where I live with my husband and our two daughters — and of course, Toby, Peach (our retriever), and our two guinea pigs, Buzz-Buzz, and Betsy. They’ve all cheered me on through this journey, and now I’m so proud to share it with you.

Whether you’re here to shop, to support, or just to learn more — thank you for being part of this story.